“You eat what you kill”

There’s an old saying in sales, “you eat what you kill.”

But customers aren’t prey, they’re renewable resources.

If you do great work and treat your clients well, they will reward you with repeat business, referrals, and a self-replenishing supply of money coming in.

Don’t “kill” your customers. Cultivate and nurture them. You don’t always have to eat what you kill; sometimes you eat what you grow.